Artificial Intelligence
The resume is dead. The future of hiring is your AI agent talking to their AI agent while you sleep. Inspiration: Seeing brilliant friends stuck in mediocre jobs simply because they are bad at “self-marketing,” and realizing that the best candidates are rarely the ones actively applying. The current recruiting
Personal
Stop treating AI like a search engine. Start treating it like a mirror that remembers everything you forget. Inspiration: The moment I asked my AI to roast my life choices, and it gave better advice than my therapist. For years, my relationship with AI was transactional. “Hi, I’m Barbaros.
Artificial Intelligence
The "China Threat" isn't just a geopolitical reality. It is the single most effective slide in a Silicon Valley pitch deck. Inspiration: Jensen Huang and Sam Altman on every news channel, and the peculiar reason why China bans Google. Let’s look at the scoreboard. In
Artificial Intelligence
The tools finally caught up to the hype. This year, we didn't just "play" with AI; we built our entire Black Friday strategy on it. Inspiration: Early performance surprises and the realization that I could generate 50 high-quality ad variants in the time it used to
"Googling" is dying. To survive the Agentic Age, the world's biggest search engine needs to stop being a search engine. Inspiration: The confusion of explaining “Gemini for Workspace” to my mom, and the sheer brilliance of Mark Zuckerberg’s “Meta” pivot. Remember when Facebook became Meta?
Artificial Intelligence
We worried that Millennials were glued to screens. We worried Gen Z was addicted to TikTok. Now, we should worry if we can keep up with the generation that treats intelligence as a utility. Inspiration: The “Intern” who runs the corporate Twitter account, and the 12-year-olds building Python apps without
Artificial Intelligence
The barrier to entry just dropped to zero. If you have an idea and a keyboard, you are now a creative agency. Inspiration: The death of the $500 web banner and my friends becoming video game characters. Let’s have an honest conversation about the first wave of AI image
Technology
Why the real news from Meta Connect isn't just a camera. It's the beginning of the real-world Iron Man UI. Inspiration: World of Warcraft addons, Iron Man’s Jarvis, and the Anduril EagleEye military targeting system. So, Meta Connect just happened. Everyone is talking about the
$500B in valuation by the way, ladies and gentlemen... Inspiration: Earlier conversations on Threads and now, OpenAI introducing ChatGPT Atlas. It’s almost like the market did not learn from its past, but hey, maybe this could create another buying opportunity. Today, OpenAI introduced ChatGPT Atlas and the internet was
Artificial Intelligence
Thanks to Google AI/Gemini and Personalized Health Coach, Google will win the wearables space Inspiration: Several attempts by Apple Fitness+ to monetize, my own need for such an agent, and the announcement of the Apple Watch 11. Alright. I wasn’t going to write about this piece this week,
Meta
Best Way to Work with AI (From a Performance Marketer and SEO Expert's Perspective) Inspiration: How people used to call the way I write as Grammarly, and my odd talent for SEO without any prior training. Alright, let’s get it rolling. Before we get into the “best