Artificial Intelligence
We are using AI to strip-mine "inefficiency" from the world. But as Rory Sutherland warns, we are often stripping out the value. The future belongs to "Artificial Alchemy," not just intelligence.
Marketing
Engineers think humans are rational. We aren't. Rory Sutherland taught me that the spreadsheet can tell you the cost, but it can never tell you the value.
Artificial Intelligence
Making one cool image with AI is easy. Building a coherent 360-degree campaign that follows brand guidelines is hard. Pomelli is the "Brand Guardrails" agent that finally solves the consistency problem.
Artificial Intelligence
The copyright wars are over. The remix wars have begun. Smart brands aren't suing creators; they are hiring them. Inspiration: Scrolling Facebook and seeing a fan-made Batman poster that looked better than the official one, and realizing I wanted to see that movie more. When GenAI first dropped,
Economy & Markets
Forget MIRROR. This is the acquisition that actually fits the DNA. Lululemon owns the studio; it’s time to own the slopes. Inspiration: Seeing a sea of Halfdays suits in Aspen and realizing Lululemon is completely missing the “Après” demographic. Lululemon is a beast, but they have a $500M scar:
Artificial Intelligence
The cookie is dead. Long live the conversation. Why the next generation of ads won't just know what you clicked—they'll know who you are. Inspiration: Realizing that AI assistant knows more about your son’s development milestones than his pediatrician does. For the last 20
Artificial Intelligence
The tools finally caught up to the hype. This year, we didn't just "play" with AI; we built our entire Black Friday strategy on it. Inspiration: Early performance surprises and the realization that I could generate 50 high-quality ad variants in the time it used to
"Googling" is dying. To survive the Agentic Age, the world's biggest search engine needs to stop being a search engine. Inspiration: The confusion of explaining “Gemini for Workspace” to my mom, and the sheer brilliance of Mark Zuckerberg’s “Meta” pivot. Remember when Facebook became Meta?
Marketing
If you are in marketing, you should work for a weak brand with a great product – rather than a great brand with a weak product. Get ready to hear the explanation on the best advice you can get for your marketing career. Something I wish I had known not even